Jennifer Pawlik, tired of using D.C. consultants, was looking for an ad buyer in Arizona instead of outsourcing talent for her campaign. She also needed a website overhaul. We remade her website using Wordpress, and put together a digital ad strategy to supplement her mail program. Jennifer won her re-election campaign!
"It has been an absolute delight to work with Karen and Campaign Roots during my re-election campaign. Karen has a creative mind and was able to develop an "outside the box" plan that not only touched tens of thousands of constituents, but reactivated lapsed donors. I am grateful that Karen made the time to listen to my ideas and concerns so she could meet the needs of my campaign. I strongly recommend Karen and Campaign Roots-working with a local, woman-owned small business is the best! Arizona Representative Jennifer Pawlik, LD 17"
What we've done
1. Website redesign
2. Digital ad campaign strategy and management with $50,000 budget
3. Digital ad creative development
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